11/29/2023 0 Comments Amazon crossover health locations![]() ![]() Questions remain as to whether or not Amazon wants to fully dive into Iora’s segment.įinally, the transaction has huge implications for investment into primary care. Iora, One Medical’s value-based care segment focused on the Medicare Advantage and Direct Contracting beneficiaries, is a wedge into the fast growing senior care market as Boomers age into Medicare and Medicare Advantage. With the transaction, Amazon gets access to 8,000 clinicians, a 180+ clinic footprint, custom-built EMR, 8,500 employer relationships, 16+ health system partnerships, and a tap into the growing senior market with Iora Health.Īmazon will find a way to pivot healthcare – a traditional cost center – into a cash-flowing profit center by leveraging One Medical, existing Amazon Care assets, and future healthcare related acquisitions. One Medical has always targeted higher income clientele and you can see this strategy based on where One Medical facilities choose to locate. tech enabled primary care platform, is an attempt to capitalize on the growing consumerization trend in healthcare. Anyone who thinks that Big Tech is anywhere close to disrupting healthcare is out of their mind.Īmazon has yet to define a clear strategy in healthcare and instead has a number of discombobulated ( I just really wanted to use that word) assets that haven’t made any sort of real impact.īuying One Medical, the O.G. Amazon and One Medical: Key Takeaways and ThesisĪlthough the acquisition of One Medical is the largest, splashiest entrance into tech-enabled healthcare services companies by Big Tech, it’s a drop in the bucket compared to the larger primary care market.
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